Jan
26
Citylets Publishes Strong Results For 2011
Filed Under Citylets.co.uk News, Did you Know...? by admin | Leave a Comment
Citylets published strong results for 2011 with visitor traffic up 22% on 2010 (source: Google Analytics) representing a full 200% rise on 2007. Enquiries to agents also rose by 21% (source: Citylets internal data).
We’re delighted to have maintained our strong growth trajectory of recent years operating in broadly the same geographies as 2010 and we are confident these results reflect not just a growth in the rental market, but a growth in our market share.
Traffic to Citylets is now 3 times what it was just 4 years ago (source: Google Analytics 2007-2011)
According to Experian Hitwise, Citylets averaged rank 74 in the property category (based on UK visits) in 2011, higher than any other dedicated residential letting site. Citylets was also the only site in its genre to maintain a top 100 position throughout the year & was regularly the most visited lettings site in the UK.
Agent offices on site (Scotland & N Ireland) grew 12.5% from the previous year. Interestingly, just over half of all Citylets’ Scottish clients are not subscribed to Rightmove. Citylets MD, Thomas Ashdown, commented:
“Rightmove may be the UK’s overall biggest site, however in Scotland Citylets is the clear market leader for letting agents with 54% of clients not subscribed to Rightmove. In major cities like Edinburgh and Dundee, that increases to 85% and in Aberdeen it’s currently 65%.
“These figures suggest that in urban Scotland, Citylets attracts the larger audiences relevant to our local clients. Indeed the figures seem to underline the fact that property markets are predominantly local and it is local presence that counts, not over-arching UK visitor numbers.”
Jan
19
Issue 20 of Citylets Rental Report caps five full years of analysis
Filed Under Aberdeen Property News, Citylets Rental Reports, Edinburgh Property News, Glasgow Property News, Market News, Renting news, Scottish Property News by DanCookson | Leave a Comment
After 20 consecutive quarterly publications, the latest Citylets Report (Q4 2011) – caps five full years of analysis and reveals a thriving market where the volume of quality properties to let is higher than ever, rents are easing upwards, yet landlords are resisting any urge to squeeze tenants. Scotland’s private rented sector has coped well with the jump in demand that has materialised post credit crunch, as the banks have upped their deposit requirements and first time buyers are now obliged to save an average £25,000 for their deposit.
The overall average monthly rent in Scotland now stands at £656, a rise of 1.9 % on Q4 2010. Meanwhile, the average time to let (TTL) figures rose slightly from 35 days in Q4 2010 to 39 days in Q4 2011. Scotland-wide, the average rent for a two-bedroom flat rose 1.5% from £617 to £626 between the final quarter of 2010 and the same period in 2011. For one bedroom flats, the average rent rose 3.6% year on year, from £473 to £490.
Citylets Rent trends Q4 2011
Related Blogs
- Related Blogs on Issue 20 of Citylets Rental Report caps five full years of analysis
Jan
10
New TV Ad
Filed Under Citylets.co.uk News by admin | Leave a Comment
Our new year got fully underway over the weekend with the launch of our new TV ad campaign. The Ad- Are You Coming Home? – will be broadcast throughout January on STV, Channel 4 (Scotland) and Channel 5 (Scotland) and focuses on the idea of renting as long term tenure….as home.
With all the evidence suggesting that renting is fast becoming a long term option for many in Scotland and the rest of the UK, taking a rented property is no longer assumed to be a stepping stone to home ownership. As such, we wanted to create an ad which presented the rental option as ‘home’ and covered the core rental demographics. Shot in various locations around Edinburgh and Glasgow, we hope this is effectively & energetically communicated.
The campaign is the largest by Citylets to date with expenditure in the region estimated to be equivalent to around £1m nationally. We have also refreshed our website to provide a cleaner look and feel to the search experience. There will be new functionality for viewers and agents coming online in Q1 and Q2 of this year.
The ad can be viewed at http://www.youtube.com/watch?v=tduK9AD-Ev8
Dec
21
Sponsoring Edinburgh’s Hogmanay
Filed Under Citylets.co.uk News, Did you Know...? by admin | Leave a Comment
We are delighted to announce that Citylets.co.uk will be supporting this years’ Edinburgh Hogmanay as an event sponsor.
We will have a branded presence throughout Princes Street and at The Concert in the Gardens on the night and positioned in areas to be covered by the TV cameras. The BBC, SKY and STV will all be covering the event including the world famous midnight firework display above the castle.
This years’ Concert in the Gardens headlines with Primal Scream covering their 90s classic album, Screamadelica.
This is our most exciting event sponsorship to date which should deliver our brand to a wide audience.
We know what we’ll be doing on New Years’ eve, but whatever you’re up to…have a good one- Merry Xmas & Happy New Year from all here at Citylets!
Dec
14
Optilet
Filed Under Citylets.co.uk News, Market News by admin | Leave a Comment
Citylets has developed Market Analysis tool Optilet to assist agents set the optimal rent by applying sophisticated analysis to the most recent market data.
Agents can now search for comparable properties by street, area or postcode and match by property type, level of furnishing, number of bedrooms and other criteria. This, in conjunction with agent expertise, allows rents to be set with a clear insight of how long the property should take to let at the asking amount.
Results can be displayed in either list or map format. The map displays the relation of rents of similar properties to precise location and the list format allows results to be ordered by criteria such as ‘time to let’.
Additionally Optilet shows the average comparable rent for the property compared to other types of property in the same area and also compared to the city-wide and national average.
Optilet draws on our expertise built up over the years through analysis work on our quarterly market reports.
For more info, please visit www.citylets.co.uk/optilet
keep looking »
Twitter
RSS
